All great invention ideas seem to come to their benefactors either at the strangest times or in the strangest places. For Krug, it was 1999 and he was sitting in L.A.’s Universal Studios Hilton talking urine with Ditmar Gorges, a German engineer who wasn’t too thrilled about the amount of water a single flush of a urinal wastes. Of course, Gorges had already invented a waterless urinal that relied on gravity (when we said he wasn’t thrilled about the water waste, we meant it). So Krug figured he could put his VP experience to work and sell Gorges’ flush-less invention along with the replaceable cartridges that sat in each of the waterless receptacles. And it just so happens that cable tycoon Marc Nathanson, Al Gore, and Jeff Skoll (the first president of eBay) dug Krug’s sales pitches and were down with waterless flushes.
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